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Twitter Quietly Rolling out Business Center

The "Twitter Business Center" has been quietly rolled out to a handful of accounts with a planned expansion to more and more business accounts. Screen shots obtained by Mashable show Twitter will allow ...more

'What part of "Give us our damn data" Do You Not Understand?'

'What part of "Give us our damn data" Do You Not Understand?’ is the title of a revealing blog post from the co-chairman of the Society for Participatory Medicine where he outlines key hurdles facing patients looking to take control ...more

Marketing After the Lost Decade

As we enter 2010 one can only speculate over what marketing avenues will provide real value and improve ROI. By looking back over the last decade, however, it is clear that marketing as usual will not get the job done. The previous decade can largely be defined as lost. From the evaporation of household wealth, lost or downsized jobs and the ...more

The Google Profile Function: A Threat To Traditional Consumer Data Models

With little fanfare, the company that pledged to “Do No Evil,” has launched what could possibly be the largest and most successful consumer data mining project ever. Google, the organizers of the entire world’s information, is quietly building its profile feature allowing you to add to the narrative of the online you.

If every person ...more

Are Your Ready for the New Multi--Channel World?

The recent explosion of communications technologies have unwittingly conditioned consumers to become increasingly less comfortable with reaching or being reached via a single contact channel. The significant evolution in how we communicate is requiring companies to re assess their customer interaction strategies and adopt a multi-channel approach ...more

The Path To Reduce US Patients Admissions by 5.5 Million

In July of 2003 the Veterans Health Administration (VHA) implemented a home Telehealth program, Care Coordination/Home Telehealth (CCHT) with the goal of providing in-home care for veterans with chronic conditions. Since the inception of CCHT, over 43,000 patients have been enrolled in the program. Though the use of messaging/monitoring devices, ...more