As business-to-business engagements become increasing specialized, it is obvious that the traditional sources of data are insufficient in developing successful targeted marketing campaigns. After years of experiencing the many problems associated with business marketing lists at the front lines of the prospect interaction, ORION Marketing Group, Inc. has developed, “Prospector,” lead origination system that applies a new way to originate accurate and relevant business prospect data.

The traditional method relies almost exclusively on large repositories of often inaccurate and irrelevant business executive data. This faulty data while technically correct and accurate is simply not useful in most marketing campaigns. A large network appliance client experienced this problem first hand while trying to engage corporate networking buyers. The list, while economical on the front-end, was inefficient in generating new business. Many of the prospects had no influence in corporate networking purchases. Extensive analysis of the traditional list demonstrated that a large amount of data was represented incorrectly. The hundreds of insurance agents representing the same companies demonstrated that the data lacked any real relevance to the client’s campaign and was full of filler data.

The ORION Marketing Group, Inc. “Prospector” database is unique in the industry as the data does not originate from Dunn & Bradstreet but instead from a custom search methodology that incorporates social media, extensive analyst research, outbound phone calls, industry trade publications, event rosters and many other resources. Furthermore, instead of simple database queries on millions of records, ORION builds lists that are specific to your marketing campaigns. The result of this innovative process may yield less data on the front-end, but assures data relevancy. Relevant data improves the results that really matter as the message becomes highly targeted. This focus on quality prospect data, sourced in a timely manner, assures that marketing dollars are no longer wasted. Furthermore, unlike the traditional data and list market, the data is not leased, but rather becomes part of your companies customer prospecting database that grows and continues to yield results overtime.

Industry Focus Areas:

Financial
Healthcare
Telecommunications
Internet
Software
Retail
Non-profit
Cable/Sat TV
Technology
Energy/Utilities
Advertising/Marketing
Business Services
Manufacturing
Insurance
Government (State, Local, Federal)
Transportation
Publishing
Entertainment
Hotel Lodging
Education
Legal