ORION Marketing Group, Inc. Releases "E-Shot" Technology To Enhance Agent Sales force Automation Applications.

July 10 , 2009 San Antonio – ORION Marketing Group, Inc. has successfully launched “E-mail "E-Shot" ,” a web-based environment to enhance overall agent productivity, by integrating multi marketing channels into ORION’s sales force automation applications. This web-based technology provides agents the opportunity to send an opt-in e-mail from an approved library of email content to potential prospects. E-mail blast technology allows ORION agents to mimic a clients domain name in the “from” portion of the email. This allows for a consistent branding experience and the ability to track all e-mail responses by the client.

By controlling the email message text and any attachments, ORION’ technology assures marketing continuity and accurate use of informational resources. ORION has successfully utilized the email blast technology in a variety of business-to-business (B2B) client engagements. This ability for an ORION agent to instantly capture a prospect’s email and send them an information rich response has improved overall B2B direct marketing campaigns. E-mail blast also serves to foster expanded agent credibility during an outbound telemarketing call within the B2B environment. “We are excited about the results of the email blast technology when tested on several B2B programs,” Said Joe Seringer, President and CEO. “In today’s environment you have to embrace a multi-channel, direct marketing model. This takes advantage of a customer’s channel of choice and simply results in a more comprehensive customer interaction strategy and increased sales.”

E-mail Blast successfully rounds out ORION’s multi-channel sales environment, which integrates inbound call center, outbound telemarketing, e-mail, live web chat and direct mail into a single agent sales force application. This integrated approach allows ORION to develop, test and launch innovative marketing campaigns for both B2C and B2B markets.

E-mail Blast also has a management component providing detailed reporting, campaign summaries and the ability to easily set-up and edit marketing programs for clients. By providing immediate visibility into program results and the ability to make changes based on the results quickly has significantly increased return on investment of marketing dollars.   

For More Information Please Contact:
(210) 694-4114