ORION Marketing Group, Inc. provides sales support for Fortune 500 clients. With the development of a multi-level customer approach, Orion has developed a unique sales process called PharmaBuilder, which maximizes customer interaction and revenue growth.

Today’s business environment requires companies “do more with less”. Successful companies are developing sales processes, which increase customer interactions and exceed customer expectations.

The PharmaBuilder model is unique in the Pharmaceutical industry because it focuses on improving the effectiveness of the field sales force. The process is driven and owned by the sales people. It can be customized so the sales representatives spend more time managing their sales territory and less time waiting for physician visits.

The key to this new sales model is integrating the field sales force with a sales support center and developing customized applications providing a unified view of the customer interactions within the sales territory. In this model, physicians interact with the organization at their convenience and web-based visibility and analytics provide insight into the entire channel. This provides more transparency at every level of the organization. The goal is to generate more activity while providing customers with a more convenient and effective means of receiving product information.