Over the last 14 years, ORION Marketing Group, Inc. has developed and implemented successful sales models for large financial clients.  We are leveraging this experience for the Pharmaceutical industry with the PharmaSalesBuilder product.  PharmaSalesBuilder integrates a multi-channel support/contact center with the Pharmaceutical field sales force to maximize physician interaction and increase customer reach and frequency. 

In addition to providing the sales support function, ORION provides a customized web-based application called TerritoryBuilder which provides field sales personnel with total visibility to all the physician activity in their territory.  The goal is to change the role of sales personnel from making office visits to managing sales territories.  In this model, the sales representatives have scheduled physician appointments to discuss physician needs.  This model changes the sales process from pushing sales material to responding to physician needs.   The fundamental idea is that the sales force must provide information at the physician’s convenience and develop a relationship with the physician based on added value. 

PharmaSalesBuilder is the next generation in pharmaceutical marketing.  It has been developed over years of experience helping large clients maximize sales opportunities while reducing costs.  

The goal of the PharmaBuilder sales model is to dramatically improve the effectiveness of the field sales personnel.   The challenge today is to reinvent the sales force and reestablish the relationship with the customer.  PharmaBuilder provides the necessary framework to reinvigorate the business.