ORION Marketing Group, Inc. has adopted a multi-channel approach to provide sales organizations with the support necessary to maximize each physician detail.

Our trained sales staff provides the frontline physician interaction and follow-up to assure cohesiveness among the various channels or touch points. Overtime, this multi-channel approach enhances your company's physician data and maintains its integrity.

Historically, sales productivity has focused on sales personnel.  Physicians Direct changes that focus by giving physicians more control. Multi-Channel provides the doctor a convenient resource which extends beyond the sales rep.

Physician Direct employs a team approach.  The team, led by the field sales representative and backed by a multi-channel agent, meets the physician’s needs while providing the service at their convenience..

Enhancing the E-Detail:
One popular method to increase physician reach is the e-detail.  The new physician interactive approach takes e-detailing to the next level.  Instead of providing the physician with a simple e-detail, it enhances the detail with Live Web Chat.

By allowing the physician more interaction in the detail, more opportunity is created to sell the appointment with the sales representative. The physician interaction is maintained in a database that can be reviewed by the sales representative to gain insight into the physician's needs.  The key is that the physician directs the interaction and you capture the information that is gained from this interaction.

Physician Direct Results:

• Increase customer satisfaction – The customer gets what they want at their convenience.
• Increase field sales force satisfaction – The sales reps control the process and get more sales opportunities.
• Increase productivity – more sales opportunities equals less wasted time and effort.
• Decrease cost – The number of sales personnel can be reduced, as the sales force becomes more productive.