Providing great customer service and sales is critical to any organizations success. We understand that our call center team is on the front lines of our client’s business and we strive for value added interactions, every time. By integration our best in class ACD (Auto Call Distributor) platform with web-based sales force automation programs, we provide a proven technology platform to assure program success.
Successful inbound programs demand a flexible solution that can adapt quickly to meet client’s business demands. To meet this need, we have developed both the hardware and software and evolved it over 15 years and millions of customer interactions. Our web-based inbound sales force automation Platform (CATNet) provides agent scripting, advanced reporting, agent knowledge base, data integration and training all within a secure, web-based platform. ORION is constantly evolving call center platforms and investing in technology to assure greater agent productivity and better program performance.
In today’s difficult sales and marketing environment, it is critical that outbound lead generation program be targeted and efficient. With greater and greater regulatory complexity and increased risks it is critical that outbound campaigns are well planned and targeted toward existing customer populations or new movers. ORION specializes is designing outbound lead generation campaigns that not only meet regulatory scrutiny, but also provide a return on every marketing dollar invested.
ORION Marketing Group can provide best-in-class call center solutions that are specifically tailored to meet the growing demands of the Hispanic market.
- Script Translation (assures cultural relevancy)
- Spanish Speaking Quality Control Analysts
- Best-in-Class Call Center Technology
- Certified Spanish Speaking Agents
- Proven Success/11 Years of Experience
- Flexible and Scalable Programs
- Program Scalability
Spanish Language Services
The rapidly growing Hispanic marketplace has become an important piece to any successful direct marketing campaign. To meet this need, ORION Marketing Group, Inc. develops best-in-class Spanish language customer contact solutions. Our solutions are designed to integrate seamlessly into existing marketing campaigns as we expand new customer acquisitions and grow our client’s marketing reach.
Why Target The Hispanic Market?
Simply put, it’s the fastest growing consumer market today. Furthermore, the failure of most direct marketers to speak directly to the Hispanic market has created significant opportunities. While the general market has been saturated with direct marketing programs, the Hispanic market remains receptive to Spanish language marketing campaigns that address cultural needs.
In 2003, the Hispanic market contributed $450 billion to the US economy. By any measure the Hispanic market is large and growing. Furthermore, 69% of Hispanic households get and retain more information about a product or service when it is marketed in their native tongue.
ORION Marketing Group’s Spanish Language Programs
San Antonio, Texas is one of the key epicenters of the Hispanic advertising and marketing industry. Our proximity to Mexico combined with our proud Hispanic heritage creates the perfect environment to initiate a Spanish language program. At ORION Marketing Group, Inc, we have eleven years experience in reaching this market.
Online chat has been proven an effective customer service channel. Now the challenge presented to companies employing a real-time, chat technology is how to leverage chat into an effective sale vehicle that adds to the bottom line. To meet this goal, companies must first recognize that the online chat offers a unique opportunity to meet customer needs while compelling the sale.
ORION Marketing Group, Inc. has developed a proven best-in-class approach. By employing this process, ORION has effectively increased online sales volumes while providing invaluable visibility into the customer relationship.
Links To Case Studies: “Beyond Customer Service…Using Live Chat To Drive Sales
Developing a Sales Culture in You Chat Center
ORION’s “E-mail Blast” is a web-based environment designed to enhance overall agent productivity, by integrating multi marketing channels into ORION’s sales force automation applications. This web-based technology provides agents the opportunity to send an opt-in e-mail from an approved library of email content to potential prospects. E-mail blast technology allows ORION agents to mimic a clients domain name in the “from” portion of the email. This allows for a consistent branding experience and the ability to track all e-mail responses by the client.
By controlling the email message text and any attachments, ORION’ technology assures marketing continuity and accurate use of informational resources. ORION has successfully utilized the email blast technology in a variety of business-to-business (B2B) client engagements. This ability for an ORION agent to instantly capture a prospect’s email and send them an information rich response has improved overall B2B direct marketing campaigns. E-mail blast also serves to foster expanded agent credibility during an outbound telemarketing call within the B2B environment.
B2B Lead Qualifying Programs allow your sales force to focus on high quality leads instead of tedious and time-consuming prospecting calls. By receiving "warm" transferred calls with real-time customer intelligence, we allow you to free your sales organization to sell. ORION's B2B client web portal provides instance access to lead information gained from the outbound B2B call.
The ORION B2B platform provides clients with a hosted environment allowing them to track leads overtime while gaining competitive insight.
- Targeted B2B Database Assures Steady Sales Pipeline
- Manage Multiple Lists and Data Sources
- Track Multiple Lists and Data Sources
- Receive Daily Prospects From Custom Data Mining Programs
- Enhanced Program Reporting
- Multi-Channel Capable (Outbound, Inbound, Live Chat, Text Messaging)
- Competitive Intelligence Portal Providing Instant Access Study Metrics, Sources, Results, Call Recordings, Blog/Social Networking Insight and Final Reports.
The outbound direct marketing model has rapidly contracted as increased government regulation has placed the majority of prospects beyond marketing reach. Given this new reality, it is critical that outbound marketing campaigns be highly targeted. ORION assures compliance by focusing marketing efforts on existing customer relationship and new mover acquisition programs.
Our highly targeted direct marketing campaigns remain highly efficient and scalable due to our investment in web-based sales force automation applications and our own predictive dialer. Because we own all system source code, we can more easily customize programs to meet client requirements. Our system development includes:
- Predictive Dialers (PC based with Intel/Dialogic Telecom Boards & custom software)
- Inbound ACD Software
- Inbound/Outbound Call Blending Software
- Digital Recording and Archiving
- Productivity Tracking Tools
- Automated Scripting Tools
- Web Sales Force Automation Tools and Training
- Web based client reporting
Our account management process is also unique in the industry. At most firms, the account manager relies on the organization’s programmers code the system. In this model the account manager is the interface between groups within the organization. We change the role of the account manager and give them more control of the process allowing them to do more for the client.